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Design Portfolio of Gerrit Witteveen


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Ferrari Bike


Creative Fields
Graphic Design, Print Design, Product Design
Client
University of Twente / Van der Veer designers
Project URL
www.vanderveerdesigners.nl/
Completion Date
Jun 15th, 2011



As part of the elective course ‘Graphic Language of Products’ a design for a Ferrari bike has been designed. First an analysis on different levels of the Ferrari brand has been made. We have distinguished the difference between graphics (2D), such as the logo, striping and Italian flag; form and shape elements (3D); and everything in-between (2,5D). By dissecting the brand, we’ve incorporated the brand’s most remarkable design features and translated the Ferrari brand values into a new design and averted the bike from becoming another piece of uninspiring red Ferrari merchandise.

Skills: Sketching, Prototyping, CAD modelling, Brand analysis, Defining and transforming brand values and characteristics into a new product, Bicycle design.

Non-authorized project. no affiliation with Ferrari

 

 
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