As part of the elective course ‘Graphic Language of Products’ a design for a Ferrari bike has been designed. First an analysis on different levels of the Ferrari brand has been made. We have distinguished the difference between graphics (2D), such as the logo, striping and Italian flag; form and shape elements (3D); and everything in-between (2,5D). By dissecting the brand, we’ve incorporated the brand’s most remarkable design features and translated the Ferrari brand values into a new design and averted the bike from becoming another piece of uninspiring red Ferrari merchandise.
Skills: Sketching, Prototyping, CAD modelling, Brand analysis, Defining and transforming brand values and characteristics into a new product, Bicycle design.