‘Bankmaatje’ (Sofa buddy) designed for the annual HEMA design contest 2013. Bankmaatje is a fun and soft sofa gadget. Part organizer, part pillow and a hundred percent HEMA. This little friend helps you keep track of your remotes, reading glasses and transmogrifies into a comfortable iPad stand.
Skills: Product and Print Design
About the client:
HEMA is an international retail organisation with stores in The Netherlands, Belgium, Luxemburg, France and Germany. Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand. In addition, HEMA develops its own assortment and likes to surprise customers with timely offers of products for daily use. HEMA products are typically convenient, practical and attractive and of good quality.
The ‘Bankmaatje’ has been selected for the annual design exposition in the public library of Amsterdam (‘Openbare Bibliotheek Amsterdam’).